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It successfully completed the first and only professional trade show of the Mediterranean and South, Franchising Expo Naples, held last 19 e 20 May at the Overseas Exhibition. The event promoted by Progecta Ltd., leading company in development methodologies, strategic marketing, communication and publishing for public bodies and companies for more than 20 years, in commercial partnership with Solutions Ltd., He saw the conspicuous participation of an interested and competent.

Franchising Expo Napoli was the right stage to give space to those who work to make our excellent territory, as evidenced by the words of the first Neapolitan town, Mayor Luigi De Magistris, during the visit all’evento: “I find it very interesting the exhibition of products that have a tradition but also the mix of those who today are the points you force our land: technological innovation, gastronomy and the many areas in which we must increasingly focus because you can create the conditions for economic development. Here I see entrepreneurs, people who have companies where every day there is the challenge to the jurisdiction and competition, but at the same time the desire to always innovate. I’m happy to be in Naples that you can host events like Expo Franchising Napoli in our city, create conditions to create growth and jobs. I have seen very interesting reality, Some already knew them and other splendid reality, long entrenched in our city, come Color Glo, in via Gianturco, I did not know. What I want to remember is that Naples is an industrial city, in which you do business, It is not only tourism, culture, crafts and trade, which it is already a lot, but also quality industry, of expertise and innovation: The South must start again from the South!”

Of great importance is the presence at the exhibition of leading brands and top player in major sectors, from food to clothing through cosmetics and real estate, including Mail Boxes Ect., Granier, Paris Cosmetics, Blooker, Coffee break, Sugarmix, tailoring Condotti, B-rent, Toastiamo, Details, Primo Emporio, Cibiamo Group, The Travel Sweets, to Travel Agents, DS Shirts, ColorGlo, Kikiamo, Giappo, and Toto Sapore, in addition to trade associations, industry consultants.

The major franchising experts met aspiring franchisees, svelandogli the ropes and the right formula for success. Numerous workshops held at startup and private meetings with advisor of Venture Capital. University professors and experts in franchising and retail sector, conducted, excellently, courses of training and retraining for young and aspiring entrepreneurs; numerous conferences on market issues and the high educational value of courses held by such exceptional coach, Alfio Bardolla and Robert King.

The event confirmed the importance and need of a revamp and an affirmation of the South thanks to entrepreneurs who intend to exploit the Campania region with new investments.

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