Program Franchise Expo Napoli 2018

h 10:00 - Sala Mediterraneo pad. 6

ALFIO BARDOLLA PRESENTA: "10 X REVOLUTION"

Edited by Alfio Bardolla Training Group

h10:00 - Sala Tirreno pad. 6

Training course for journalists with credits

“WORK AND NEW FORMS OF COMMUNICATION”

“Franchise agreements and development of business groups: legal aspects and problems”
Rapporteur: Prof.ssa Antonella Miletti – Prof. Institutions of Private Law at the University of Naples Federico II

“Marketing and communication in the retail and services: the new formulas “
Rapporteur: Prof. Valentina Della Corte – University of Naples Federico II

“The change of the journalistic profession. Influenza and evolution of the web”.”Opportunities Alliances Network”.

Prof. Raffaele Sibilio, General sociology professor University of Naples Federico II
Rapporteur: Mario Fabbroni – Journalist, responsible for daily topical Leggo sector.

Organized by the Association of Journalists of the Campania Region and the University of Naples Federico II

h 10:00 - Sala Ionio pad. 6

Training course

"THINK BIG. THINK GLOBAL. THINK TO INDIA "

Rapporteur: Dino Taglianetti
Edited by: TAG Consulting

h 11:00 - Sala Ionio pad. 6

SHOWCOOKING SUSHI

Rapporteur: Enrico Schettino

By the Giappo Academy – Partner del Gusto Naples City and Giappo Sushi Bar

h 12:00 - Sala Mediterraneo pad. 6

Opening conference:

"THE EVOLUTION OF FRANCHISING, NEW BUSINESS MODELS AND RETAIL "

AWARD PRESENTATION MILLIONAIRE 2018

h 12:30 - Sala Ionio pad. 6

CONVENTION: "THE NEW FUNDING OPPORTUNITIES FOR START UP SOUTH ITALY "

Rapporteur: Dr.. Pierpaolo D’Andria
By Idea, Business & Finance

h 13:30 - Sala Ionio pad. 6

CONVENTION: "TRAINING AND ONLINE FRANCHISE FOR THE SUCCESS OF THE BRAND"

Rapporteur: Ing. Massimo Scali
By Ardea srl

h 14:30 - Sala Tirreno pad. 6

Training course for lawyers with credits:

“ THE FRANCHISE AGREEMENT RECENT DEVELOPMENTS AND NEW OPPORTUNITIES ”

Greetings

· Mr.. Maurice White, President of the Bar of Naples

· Dr.. Angel De Negri, CEO Progecta S.r.l.

· Mr.. Daniela Pasquali, Director “Start Franchising”

Ore 15.30

The Session: Franchise in Italy: legal issues and new challenges


Franchising Contract in Italy, regulatory and practical aspects

Prof. Fabio Dell’Aversana -University of Cassino and Southern Lazio

the first and only large professional – accounting and valuation issues

Dr.. Pierpaolo MOSCOW– Partner- PricewaterhouseCoopers S.p.a.

Franchising in the retail challenge 4.0

Ing. Enrico VICECONTE – STOA – Institute of Studies for Management and Business Management.

16:30 – 16:45

Coffee Break


Ore 16.50

Session II: Franchise in an international perspective


Franchising as a tool of internationalization of enterprises. The international franchise agreement

Mr.. Maurizio DE MARTINO – Tax Law Firm & Corporate AvvocatoGaeta S.t.p. 

Focus Paesi;

BrazilMr.. Giacomo GUARNERA – Guarnera Lawyers, St. Paul (Brazil)

Arab countriesDr.. Vincenzo Ferrieri – Chocolates Italian

Ore 18.00. Closing remarks

scientific Officers: Cons. Mr.. Roberto Fiore; Cons. Mr.. Vincent Sheehan; Mr.. Maurizio De Martino;

Scientific Committee: Mr.. Paul Cantelmos; Mr.. Alessandra Gaeta; Mr.. Fabiana Gaeta; Dr. Maria Gaeta; Dr.. Ugo Gaeta; Mr.. Francesco Genna; Dr.. Giancarlo Pagliaro; Mr.. Oscar Pisani.

h 14:30 - Sala Ionio pad. 6

Roundtable Federfranchising

"FRANCHISING IN THE DIGITAL AGE: WEB MARKETING, FINANCE AND PROTECTION OF THE MARK AS KEYS TO SUCCESS "

Interventions: Vincenzo Schiavo, Luisa Barrameda, Nicola Passerini, Pasquale Limatola, Enrico Schettino, Paolo Castaldo.


Moderator: Antonio Andreoli

h 14:30 - Sala Mediterraneo pad. 6

Conference with credits for accountants

" FRANCHISING & RETAIL IN THE DIGITAL AGE – THE DECLINING THE OFFER BETWEEN A PHYSICAL CHANNEL DIGITAL: INNOVATIVE SERVICES TO AFFILIATES AND BENEFITS FOR CONSUMERS. MULTICHANNEL, LOYALTY, DIGITAL STRATEGY, CUSTMER EXPERIENCE, CRM, INNOVATION, START UP MANAGEMENT, CREDIT ACCESS, TRADEMARKS AND PATENTS AND ELECTRONIC INVOICE ”

REGARDS

Vincenzo Moretta – President ODCEC Napoli
Angelo De Negri – President Franchising Expo Napoli
Mariano Bruno – Director ODCEC Napoli
Liliana Speranzaa – Managing Director ODCEC Napoli Commission Environment
Consumption
Antonella La Porta – President FIDDOC

Ore 15:15 / 16:10

INNOVAZIONE STARTUP BUSINESS PLANNING 
FINANCING BUSINESS OPPORTUNITIES

Valentina Della Corte – Professor of Strategic Management
University of Naples Federico II

Francesco Lisetto – Commercial Director MakersValley

Franca Gragnaniello – Country Manager MakersValley
Homes and start up 200 Italian artisans and producers to digitalizzarsi
with MakersValley platform

Maria Paola Sorrentino – Marketing& Hospitality Manager, Case Sorrentino wines

Ore 16:10 / 16:40

HOW TO DESIGN AND DEVELOP A NETWORK OF FRANCHISING AND LEGAL INSTRUMENTS

Antonella Miletti – Prof. Institutions of Private Law University of Naples Federico II
Worthiness and lawfulness in atypical contracts

Michele Petrucci – Prof. Adjunct University of Naples Federico II
Legal aspects of the commercial

Velia Caccavale – Councilor FIDDOC 
Check up per lo start up franchising

Interventions:

Achille Coppola – Secretary CNDCEC
Mario Michelino – President A.N.D.O.C. Academy Napoli
Maria Caputo – President Union of Young Chartered Accountants of Naples
Raffaele Belli – Councilor Young Entrepreneurs Group Naples
Francesco Montuolo – Executive Vice Confimprese

Introduce e modera: 
Stefania Fragorzi – Commission President Consumer Protection ODCEC Napoli

PANEL DISCUSSION
“HOW THE FRANCHISE DEVELOPMENT MODEL IN ITALY AND ABROAD”

Ore 16:40 / 17:35

INNOVATIVE TOOLS FOR THE DEVELOPMENT OF THE NETWORK

Carmen Padula – Managing Director ODCEC Napoli delegated development of productive activities, Research and Innovation 
Innovation and businesses: strategies and opportunities

Alessandro Lizzi – Director at Deloitte Digital Customer Experience – Customer Journey, CRM, strategy Omnichannel.
Multichannel in franchise networks.

Paolo Castaldo – Founder “CAPATOAST”
The application of experience of the consumer to outline business strategies

Ore 17:35 / 18:30

MANAGEMENT, CREATION OF TRADEMARKS AND PATENTS OF SUCCESS, ELECTRONIC BILLING AND FINANCIAL FACILITIES

Giovanna Del Gaudio – PhD in Business Sciences University Federico II of Naples
Management of franchise businesses

Giovanni Della Corte – Founder Johnny take EU brand ‘Pizza portfolio and
Patent creator of the “three-wheeled vehicle equipped with a traditional wood stove”
Creating brands and successful patents

Vincenzo Tiby – Director ODCEC Napoli
Digital and tax issues: Mandatory b2b billing and document management
computer scientist

Pasquale Limatola – Chartered Accountant and Director Federfranchising Confesercenti Napoli


How to choose a successful franchise and find the resources

h 15:45 - Sala Ionio pad. 6

CONVENTION: “WEB MARKETING PER FRANCHISING: WHICH TOOLS? DA FACEBOOK LOCATION A GOOGLE MY BUSINESS. WHAT YOU SHOULD KNOW IF YOU ARE A FRANCHISOR, BUT YOU SHOULD KNOW WELL EVEN IF YOU ARE A FRANCHISEE OR YOU WANT TO BECOME

A cura di Silvia Signoretti

h 16:45 - Sala Ionio pad. 6

HOW TO CHOOSE A GOOD FRANCHISE (AND AVOID BAD SURPRISES)

Rapporteur: Andrea Avy

By ReStore

h 10:00 – Sala Mediterraneo pad. 6

PRESENTATION "selfies BOX TOOL THAT HAS TRANSFORMED THE REVOLUTIONARY EVENTS IN AN EXTRAORDINARY OF TELLING A BRAND AND ACCESS TO A NEW BUSINESS OPPORTUNITIES"

Edited by: Selfie Box.
Rapporteur: Hello Anna, Marketing Manager Selfie Box Italia

h 10:30 – Sala Mediterraneo pad. 6

ROBERTO RE PRESENTS: "TRAINING OF ENTREPRENEURS OF THE THIRD MILLENNIUM”

Edited by Roberto Re – HRD Training Group

h 11:00 – Sala Ionio pad. 6

CONVENTION "THE SENIORS AND THE FRANCHISE"

Speakers: 
Ernesto Majo, Temporany Manager 
Prof. Franco Rengo, Emeritus Professor of Geriatrics, University Federico II of Naples
Dr.. Umberto Russo, Director “Health for all” 
Dr.. Salvatore Isaiah, Presidente Ferdersociale

Moderator: 
Giuseppe De Filippi, Deputy Director of Mediaset TG5

Edited by Isaiah Franchise Group

h 12:00 – Sala Tirreno pad. 6

PRESENTATION RE / MAX REAL ESTATE NUMBER ONE IN THE WORLD.

Edited by Ilaria Fragrances – Director General of RE / MAX Italy

h 12:00 – Sala Ionio pad. 6

CONVENTION “SHARING ECONOMY: THE POWER OF SHARING "

Rapporteur: Luigi Food
Edited by: MYG21 ltd.

h 12:45 – Sala Mediterraneo pad. 6

CONVENTION “ BUSINESS CELEBRITY: THE SECRETS OF PERSONAL BRANDING FOR SCREWED IN THE WORLD OF WORK AND BECOME KNOWN A FACE OF YOUR AREA ".

Rapporteur: Gianluca Lo Stimulus
By Stand Out – The Personal Branding Company.

h 13:00 – Sala Ionio pad. 6

CONVENTION: "FROM A SHOP TO A SUCCESSFUL CHAIN"

Speakers: The Roberto RussoDaniela PasqualiEnrico Palazzi

h 13:45 – Sala Mediterraneo pad. 6

CONVENTION: “EQUITY CROWDFUNDING INTERNATIONALIZATION OF ITALIAN PMI "

Speakers: Federico Fiorentini, Egidio Bagnato, Raffaele Centaro, Andrea Maria Meschia
By BRD Consulting, Crowd Advisors, Franchising Association

Ore 14:00 – Sala Mediterraneo pad. 6

PRESENTATION BLUE HOLIDAYS: "LIVE&TRAVELING WITH BLUVACANZE. MARKET LEADER IN THE WORLD OF HOLIDAYS "

Edited by Antimo Russo, Director of Sales and Development Network

h 14:30 – Sala Mediterraneo pad. 6

event Type: startup competition e open innovation meeting

“Franchising and Innovation: ideas faced by business. “

Speakers: Giuseppe De Nicola, Edoardo De Fazio, Sebastian Caputo

Edited by: Foundation Submit a site

Contents:

  • Submit a site Presentation of the foundation and the open innovation model
  • startups Presentation (I gather Srl, To Be Srl, Way To Srl, Sense Square, Pin APP, Siacloud, DKOLL SPACE)
  • Illustration of the tax credit on R & D as an automatic investment means in innovation by our partners (G-Technology Foundation)
  • Follow up with participants

h 15:30 – Sala Mediterraneo pad. 6

CONVENTION: "QUANTUM COPYWRITING. HOW TO WRITE EFFECTIVE TEXTS OF MARKETING AND SALES!”

Edited by: Massimo Petrucci

h 15:30 – Sala Ionio pad. 6

CONVENTION HOLIPLANET MANAGEMENT SRL: "FRANCHISING HOLIPLANET - RENT SHORT"

Rapporteur: Andrea Angius
By Holiplanet Management Ltd.

h 16:30 – Sala Ionio pad. 6

CONVENTION “GDPR: NORMATIVA PRIVACY. WHAT CHANGES FOR COMPANIES "

Rapporteur: Ivano Rossi, CEO Rokler Management & Consulting Srl and Privacy Consultant
Edited by: Rokler Management & Consulting Srl

h 17:00 – Sala Tirreno pad. 6

CONVENTION: “THE MARKET RECOVERY, AN OPPORTUNITY FOR REAL ESTATE FRANCHISE NETWORK”

edited Introduction Antonio Sposari – Report Bruno Carrier
Edited by: Bruno Vettore Executive Manager BV Invest

Ore 17:00 – Sala Mediterraneo pad. 6

Training course

UP! WEARING YOUR BUSINESS TO THE NEXT LEVEL

Ore 10:30 Sala pad Mediterranean. 6

ROBERTO RE PRESENTS: “TRAINING OF ENTREPRENEURS OF THE THIRD MILLENNIUM”

Edited by Roberto Re – HRD Training Group

JOIN THE WORKSHOP
 

Ore 10:00 – Ionian pad Room. 6

PRESENTATION “selfies BOX TOOL THAT HAS TRANSFORMED THE REVOLUTIONARY EVENTS IN AN EXTRAORDINARY OF TELLING A BRAND AND ACCESS TO A NEW BUSINESS OPPORTUNITIES”

Edited by: Selfie Box.
Rapporteur: Hello Anna, Marketing Manager Selfie Box Italia

JOIN THE WORKSHOP
 

Ore 11:00 – Ionian pad Room. 6

CONVENTION “THE SENIORS AND THE FRANCHISE”

Speakers: 
Ernesto Majo, Temporany Manager 
Prof. Franco Rengo, Emeritus Professor of Geriatrics, University Federico II of Naples
Dr.. Umberto Russo, Director “Health for all” 
Dr.. Salvatore Isaiah, Presidente Ferdersociale

Moderator: 
Giuseppe De Filippi, Deputy Director of Mediaset TG5

Edited by Isaiah Franchise Group

SUBSCRIBE TO THE CONFERENCE
 

Ore 12:00 – Sala Tirreno pad. 6

PRESENTATION RE / MAX REAL ESTATE NUMBER ONE IN THE WORLD. 
SUCCESS STORY

Edited by Ilaria Fragrances – Director General of RE / MAX Italy

PARTICIPATES
 

Ore 12:00 – Ionian pad Room. 6

CONVENTION “SHARING ECONOMY: THE POWER OF SHARING “

Rapporteur: Luigi Food
Edited by: MYG21 ltd.

SUBSCRIBE TO THE CONFERENCE
 

Ore 12:45 – Sala pad Mediterranean. 6

CONVENTION “ BUSINESS CELEBRITY: THE SECRETS OF PERSONAL BRANDING FOR SCREWED IN THE WORLD OF WORK AND BECOME KNOWN A FACE OF YOUR AREA “.

Rapporteur: Gianluca Lo Stimulus
By Stand Out – The Personal Branding Company.

SUBSCRIBE TO THE CONFERENCE
 

Ore 14:00 – Sala Tirreno pad. 6

PRESENTATION BLUE HOLIDAYS:
“LIVE&TRAVELING WITH BLUVACANZE. MARKET LEADER IN THE WORLD OF HOLIDAYS “

Edited by Antimo Russo, Director of Sales and Development Network

PARTICIPATES
 

Ore 13:00 – Ionian pad Room. 6

CONVENTION: “FROM A SHOP TO A SUCCESSFUL CHAIN”

Speakers: The Roberto RussoDaniela PasqualiEnrico Palazzi

SUBSCRIBE TO THE CONFERENCE
 

Ore 13:45 – Sala pad Mediterranean. 6

CONVENTION: “EQUITY CROWDFUNDING INTERNATIONALIZATION OF ITALIAN PMI “

Speakers: Federico Fiorentini, Egidio Bagnato, Raffaele Centaro, Andrea Maria Meschia
By BRD Consulting, Crowd Advisors, Franchising Association

SUBSCRIBE TO THE CONFERENCE
 

Ore 14:00 – Ionian pad Room. 6

CONVENTION: “CERTIFICATION NETWORK, A POSITIVE EXPERIENCE FRENCH AVAILABLE FOR FRANCHISOR FRANCHISEE AND ITALIAN

Speakers: Michel Kahn Presidente Federation IREF
Dr.. Rag. Mirco Comparini Past President IREF Italy – Auditor Bureau Veritas

Edited by: IREF ITALIA E FEDERATION IREF

SUBSCRIBE TO THE CONFERENCE
 

Ore 14:30 Sala pad Mediterranean. 6

event Type: startup competition e open innovation meeting

“Franchising and Innovation: ideas faced by business. “

Speakers: Giuseppe De Nicola, Edoardo De Fazio, Sebastian Caputo

Edited by: Foundation Submit a site

Contents:

  • Submit a site Presentation of the foundation and the open innovation model
  • startups Presentation (I gather Srl, To Be Srl, Way To Srl, Sense Square, Pin APP, Siacloud, DKOLL SPACE)
  • Illustration of the tax credit on R & D as an automatic investment means in innovation by our partners (G-Technology Foundation)
  • Follow up with participants
SUBSCRIBE TO THE CONFERENCE
 

Ore 15:30 – Sala pad Mediterranean. 6

CONVENTION: “QUANTUM COPYWRITING. HOW TO WRITE EFFECTIVE TEXTS OF MARKETING AND SALES!”

Edited by: Massimo Petrucci

SUBSCRIBE TO THE CONFERENCE
 

Ore 15:30 – Ionian pad Room. 6

CONVENTION HOLIPLANET MANAGEMENT SRL:
“FRANCHISING HOLIPLANET – RENT SHORT”

Rapporteur: Andrea Angius
By Holiplanet Management Ltd.

SUBSCRIBE
 

Ore 16:30 – Pad.6 Ionian Hall

CONVENTION “GDPR: NORMATIVA PRIVACY. WHAT CHANGES FOR COMPANIES “

Rapporteur: Ivano Rossi, CEO Rokler Management & Consulting Srl and Privacy Consultant
Edited by: Rokler Management & Consulting Srl

SUBSCRIBE
 

Ore 17:00 – Sala Tirreno pad. 6

CONVENTION: “THE MARKET RECOVERY, AN OPPORTUNITY FOR REAL ESTATE FRANCHISE NETWORK

edited Introduction Antonio Sposari – Report Bruno Carrier
Edited by: Bruno Vettore Executive Manager BV Invest

SUBSCRIBE TO THE CONFERENCE
 

Ore 17:00 – Sala pad Mediterranean. 6

Training course

UP! WEARING YOUR BUSINESS TO THE NEXT LEVEL

Rapporteur: Andrea Lagravinese

Edited by: intrapreneurs

Ore 17:30 – Sala Ionio pad. 6

CONVENTION "HOW TO ENTER THE EASTERN EUROPE"

Rapporteur: liliya Sidelnyk

By PROFIT system